Jewellery, on camera
Creator-led video for jewellery houses — the piece worn, moved in and lit to sell, cut for the feed and for ads. We cast, brief, shoot and edit; every reel below plays in place.
IndriyaAditya Birla Jewellery
A Karwa Chauth campaign film for Indriya's gold shringaar collection — concept, direction, shoot and edit ours, styled on creator Kulvir Kaur Malhotra (241K). Delivered as the hero cut plus vertical and captioned versions for paid and organic.
View on InstagramJewellery portfolio — Indriya · SP Jewellers · NS Jewellers · Artjoules · Binny Marwah Fine Jewellery · VogueViibe, in association with The Concert Media.
Formats we produce
Unboxing & first impression
The open, the reaction, the first use — filmed in one take, no studio.
Testimonial
A real before / after, told to camera by someone who fits your customer.
Tutorial / how-to
The product answering the exact question someone typed into search.
Day-in-the-life
The product woven into a routine, not announced.
Problem / solution
The hook structure every performance ad is built on.
Trend-led
A current audio or format, bent to fit the brand without forcing it.
How it's made
- 01
Brief
One page — hooks, talking points, the do's and the hard no's.
- 02
Casting
Creators matched to your customer, not just whoever's free.
- 03
Shoot
Filmed by the creator, in their own space, on their own phone.
- 04
Edit
Multiple hooks and lengths cut from every shoot, so paid has variants to test.
- 05
Rights
Paid usage, Spark Ad and Partnership access secured up front — no scrambling later.
Where it runs
Paid social
The main home — usually the top-performing ad format on the account.
Organic
Reels and Shorts, posted from the brand or the creator.
Retail & PDP
Product-page video, Amazon listings, marketplace tiles.
Landing pages & email
Social proof placed exactly where the buying decision happens.